British designer Samuel Wilkinson and product design
company Hulger, have won the Brit Insurance Design of the Year 2011 for their
redesign of the low energy light bulb.

Low-energy light bulbs have never been regarded as a
stylish product, the Plumen addresses this by creating an aesthetic bulb which
works just like any low-energy bulb. By bending the glass tubes of a light
bulb, Plumen have designed a product that uses 80% less energy and lasts eight
times longer than an incandescent bulb. Compared with the standard
fluorescent light, Plumen 001 is a beautiful light bulb designed to be seen.

http://designmuseum.org/